About us

Founded in 2016 by Alireza, Lujina Global Group is a Shanghai-based consultancy committed to empowering small and medium-sized enterprises (SMEs) to succeed in the competitive world of international trade. We understand that doing business in China presents unique opportunities as well as challenges, particularly for companies seeking reliable partners and consistent quality. As a trusted partner in cross-border commerce, Lujina Global Group offers an extensive range of services designed to meet these needs and provide clarity, quality assurance, and strategic insight into the complexities of China’s vast manufacturing ecosystem.

Our expertise covers all areas crucial to a successful international business operation, including supply chain management, negotiation advisory, strategy consulting, market research, and Trade Services. With a focus on companies in sectors like home appliances, car accessories, machinery, and small industries, our team brings years of hands-on experience in identifying the best suppliers, conducting thorough audits (KYC, KYS), managing negotiations, and overseeing quality control. We work exclusively with clients from the Middle East, allowing us to cater our services to their specific needs and cultural expectations, offering a deep understanding of both the regulatory landscape and business practices in China.

Our commitment to quality, expertise in local regulations, and on-the-ground support give our clients unparalleled peace of mind. We not only connect clients to suppliers but also guide them through every stage of the procurement process—from initial market research and supplier identification to final delivery.
At Lujina Global Group, we are passionate about helping SMEs unlock their potential in the global market. We believe that success in international business requires more than transactional connections; it requires strategic partnerships, local expertise, and a partner who is as invested in their growth as they are.